You've probably heard it before but you should always do the majority of your grocery shopping on the outermost isles of the grocery store. This means fresh fruits, veggies, proteins,etc. Paleo actually makes grocery shopping easier because it significantly narrows down what you can/can't eat. Below are guidelines from Rob Wolf. I'm also adding a sample shopping list guide, you can find the rest on his website and these are an amazing resource! (Shopping List Examples)
Protein.
When buying protein, look for grass fed or wild caught.
Land: Pork, beef, lamb.
Sea: Trout, salmon, shrimp, crab. You know...fishy type stuff! Air: Chicken, turkey, duck, etc.
Good quality bacon, omega-3 enriched eggs and some items like chicken- apple sausage to help you with breakfast on busy days.
Veggies.
Try to buy local and organic as much as possible!Go for what's in season and get a variety of vegetables.
Fruit.
Limit fruit to 1 serving per day if fat loss is your goal. Berries, melons, citrus, apples, pears. Bananas, papayas and mangoes are great for athletes post workout.
Fats.
Olive oil (extra virgin) coconut, avocado (oil and whole), macadamia (whole and oil), almonds, walnuts. If fat loss is a goal limit nuts to 1-2 oz. per day.
Odds & Ends.
Marinara sauce, herbs, spices-curry powder, garlic, ginger, cilantro,chili powder, black pepper, lemon zest, allspice, cinnamon, cumin, oregano, and basil. Get at least 20 herbs and spices to keep your cooking lively.
